Bud Bushnell founded Genie Industries during the year 1966, after he purchased the manufacturing rights to a material lift which operated on compressed air. The name Genie originated from the "magic in the bottle" which was used to raise and lower the hoist. This device really impressed customers and hence, the name was born.
Genie expanded operations and established itself into different new markets, since the demand for work lifts and platforms grew. Over time, when the requirements for new machinery to meet many applications grew, the company made itself known in many new markets. Like for example, Genie went into making light towers, man-lifts, articulated booms, stick booms and telehandlers.
Due to the economic slump during the beginning of the 2000s, Genie decided to acquire a partner who had the same values. They partnered up along with Terex Corporation. This company has a history acquiring equipment manufacturers across the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation within the workplace, it was determined to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was just decided after the initial few years following the sale. Therefore, all Genie machines continue to be marketed under the Genie brand.
The company takes great pride in taking advice from and listening to their customers. Genie has always been continually devoted to improving the efficiency and quality in addition to lessening wastes. Even long after the sale has been closed, the company focuses on offering outstanding support. These are the very work disciplines which have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line equipment.
Genie's Bi-Energy and DC equipment are emission-free, quiet machines capable of working in delicate work settings. Where the machine must be driven significant distances, like in industrial situations, the Genie bi-energy system combines the benefits of a 48V DC equipment along with the power of a diesel-powered generator.
Telescopic booms offer more horizontal reach, compared to any of the various aerial platforms. These equipment are great for small areas or limited access areas in all types of environments. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machines deliver the drive speed and supreme traction you need to be able to travel around the job area and work site.